12/17/2022 0 Comments Paradigm shift 2027![]() ![]() The probiotic drinks market is dominated by the major companies of the market. Due to the rising aging population, a growing understanding of the importance of preventive health, along with a wealth of studies showing benefits around immunity, cognitive health is driving the market in the region. Global players, like Yakult, are facing tough competition from local players, such as the Mengniu group. Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region. The majority of probiotics are consumed in the form of yogurts and fermented products (from soy to vegetables and even eggs). In the Asia-Pacific region, the probiotics drinks market has a huge opportunity. Asia-Pacific Remains the Fastest Growing Market However, the market share is mainly occupied by developed markets. Functional foods and prebiotic drinks are trending food habits all over the world. Many fruits and beverage companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. Functional food and beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. The increasing amount of health-conscious population is the major factor boosting the growth of the functional food and beverage market. ![]() Key Market Trends Growing Demand for Functional Food and BeveragesĬonsumers are looking for beverages that give an additional benefit other than quenching their thirst. Asia-Pacific holds the major share of the probiotic drinks market, followed by Europe. Moreober, the dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment. ![]() Moreover, there is an increasing demand for pure and natural ingredients in probiotic drinks which have led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic drinks. People have become more conscious about the food they have been consuming on a day-to-day basis. The ongoing COVID-19 pandemic has changed the eating and drinking habits of people. Probiotic drinks are a part of the functional beverages, which can help in improving the health conditions of the gut by maintaining the balance of the intestine and thereby increasing immunity. The probiotic drinks market is driven by a paradigm shift toward preventive health management practices, amid rising healthcare costs and the increasing burden of diseases, such as COVID-19. The global probiotic drinks market is projected to grow at a CAGR of 7.5% during the forecast period, 2021 - 2026.ĭuring the Covid-19 pandemic, the health benefits of probiotic drinks have been instrumental in driving the growth of the market. ![]()
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